![]() ![]() Spectrum Labs said it uses the most advanced natural language contextual AI to help platforms scale content moderation on gaming platforms by detecting and actioning toxic behaviors and users across text and audio content in any language. User interactions impact user experience which impacts revenue.” Spectrum Labs has figured out how to identify healthy online behavior. “Trust and Safety used to just be about removing toxic content and bad actors, but now it’s about shaping player experiences to create resiliency and drive retention. “As the next generation of games become more immersive, more of the game play experience is about the interactions between players, which is where leadership in natural language AI can help shape better user experiences,” said Davis. Both companies believe that combining toxic content moderation AI with the ability to also recognize positive user behavior will result in better first-time engagement, retention and revenue. “We started brainstorming in Los Angeles on how we take that technology and apply it for identifying not the bad behaviors and bad users but to identify the good people.”Įarly results show Average Revenue per Paying User (ARPPU) was 12% higher for specific users that were protected from seeing toxic speech, Davis said. “But you don’t build a positive or healthy community just by removing the bad,” Davis said. That comes back to benefit revenue and it serves to remove toxic users. ![]() ![]() And if you do a good job with that first time visit per user, they’re typically six times more likely to return.” And so once you get someone on your platform, you’ve got to do a really good job at making sure that they have a great first time experience on that platform. “As you know, customer acquisition costs have never been higher, the demand for people’s attention has never been higher. “We’ve just done a really good job of deploying our technology in a way that drives user engagement and retention,” Davis said. ![]() “And it takes a lot of R&D investment to detect any given behavior in any given language up to a certain level of acceptable standards so that a customer can not only learn from the data that’s created from that, but really take action against users in a in a scalable manner.”ĭavis said that with Spectrum Labs’ help, Together Labs has been able to enjoy a sizable increase in user retention. “We have been known as the company that deployed AI for the purposes of detecting the really bad stuff on the platform,” Davis said. ![]()
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